Buyer behaviour has shifted over the past year, and while headlines tend to focus on interest rates and inventory, what actually influences decisions often comes down to the details.
Here’s what today’s buyers are paying the closest attention to when they walk through a home.
Condition over potential
Buyers are more cautious than they were a few years ago. Move-in ready homes, well-maintained systems, and recent updates carry real weight. Projects that once felt “easy” now feel like added cost and effort.
Energy efficiency and operating costs
Insulation, windows, heating systems, and overall energy efficiency are being noticed and discussed more openly during showings. Buyers are thinking beyond purchase price and asking what it will cost to live in the home month to month.
Layout and functionality
Dedicated work spaces, flexible rooms, and thoughtful storage matter. Buyers are looking at how a home fits their daily routines—not just how it looks in photos.
Natural light and atmosphere
Bright, welcoming spaces continue to stand out. Clean windows, good lighting, and a calm, neutral presentation help buyers feel comfortable and confident.
Location and lifestyle
Proximity to schools, parks, walkable amenities, and commute routes remains a major driver. Buyers are thinking long-term and weighing how the location supports their lifestyle.
Understanding what buyers value helps sellers position their homes more effectively. Sometimes small adjustments—presentation, maintenance, or timing—can make a meaningful difference.
