On the surface, low-fee or discount brokerages can look appealing. Higher splits, fewer deductions, and the promise of keeping more of what you earn are compelling — especially in a competitive market. But experienced Realtors know that the true cost of a brokerage isn’t always found on a commission statement. More and more Realtors are taking a step back to look beyond fees and asking a more...
The real estate landscape is shifting, and with that shift comes new expectations from today’s sales professionals. Many agents are re-evaluating what they need from their brokerage — support, leadership, marketing tools, and a brand that elevates their business. As agents look for environments where they can thrive long-term, brokerages with strong cultures and premium positioning naturally stand...