The real estate market has changed — and so have the expectations placed on Realtors. Tighter margins, more informed clients, and increased competition mean that success today requires more than hustle alone. It requires alignment, structure, and support. As a result, more Realtors are taking a closer look at something that was once treated as secondary: brokerage fit. The Market Has Shifted...
The real estate landscape is shifting, and with that shift comes new expectations from today’s sales professionals. Many agents are re-evaluating what they need from their brokerage — support, leadership, marketing tools, and a brand that elevates their business. As agents look for environments where they can thrive long-term, brokerages with strong cultures and premium positioning naturally stand...